<![CDATA[Marnita -Nita J- Wiggins]]>https://www.iamnitaj.com/blogRSS for NodeTue, 15 Jun 2021 06:17:21 GMT<![CDATA[Finding The Love For Your Business Again After Burnout]]>https://www.iamnitaj.com/post/finding-the-love-for-your-business-again-after-burnout60b8e47accaa5d0015a7b9a0Thu, 03 Jun 2021 15:23:58 GMTNita J

I can't be the only one who's experienced crazy burnout since the beginning of 2020. Ya'll this pandemic took me completely out.

I remember when we were a couple months into this global pandemic. Even though I was starting to feel the effects of what was going on around me, I still tried to keep up with maintaining my life and businesses as normal. That didn't last long. In June of 2020, I had been infected by the coronavirus, and it was NOT pretty. Thankfully, I was able to recover within a few weeks and I didn't get any of my loved ones sick. However, it really put into perspective just how serious everything was.

Even after all of this, I actually felt guilty that I wasn't able to figure everything out and just make things shake like I've always had - which was weird, now that I think about it. I've always been the "it doesn't matter, just figure it out" type of girl, but this time it was different. Why did I feel guilty or incapable? WE'RE IN A PANDEMIC - something that we had experienced before. Why did I feel like I should have been able to have the all of the answers?

In times like these, it's important to remember that we are human, and we can't always just seamlessly move through life when the world around us is falling apart.

Once I realized this, I was able to feel better, and just allow myself to maintain as best as I could. The last few months have just been my family and I - working, homeschooling, and trying to stay healthy. Now that we are slowly starting to see the light at the end of the tunnel with this pandemic (hopefully), I'm finally starting to feel motivated to get back to business.

It's been a little bit of a struggle, because I feel that I'm picking up the pieces after a year of not running things the way that I normally would. I have been implementing a few things that have really helped to pull me out of my funk and help me find the love of my businesses again.

  • Think about a time when things were smooth. What was working for me then? I sat down and did a little retrospective reflection and wrote down some of the things that I really enjoyed or what really worked to help me build my businesses. Sometimes, we learn new methods and techniques for things which may work for some people, but may not for you. When we do this, we get away from what was actually effective. See if you can mesh a few of the old strategies that you loved with your current strategy.
  • Boundaries/Time Management. I am no longer trying to do it all for the sake of being a business owner. One good thing that came out of the last year was teaching myself the importance of setting boundaries in my life and business - which has helped me to excel with time management; a skill that I've always struggled with. I will say 'no' or halt something if it doesn't serve or enhance my life in the right ways. There is nothing wrong with this. So often, we try to please others by accommodating them, even if it means us being stretched thin, taken advantage of, or us taking losses. No more. Some of the ways I've set boundaries are only taking consultations on 2 days out of the week, rather than everyday. Also, I set expectations with my audience on how to reach me and the communication process. Small changes like this have been reflected in my schedule and my stress levels. I encourage you to evaluate where you can practice setting boundaries in your life and business.
  • Simplification. I'm keeping it simple and to the point from now on. I used to overexplain things, constantly creating new projects for myself, and always try to implement new strategies that I saw everyone else doing - even if it made no sense for me. This is stressful! Getting back to simplicity has increased my productivity, my creativity, and made me excited about work again. Think about it - if you're making more work for yourself and making things more difficult, are you really going to be happy about it? Just a thought.
  • Think about what's missing. Is there something in your life or business that you feel is creating an empty space that you need filled somehow? For me, it was making connections. Even though I'm a bit of an introvert, the pandemic has created an urge in me to get out and connect with others again. In both business and life, I have been craving interactions with others. I have made a conscious effort to reach out to friends and family more, network with other business owners and even engage more on social media. What's been missing for you?
  • Create a Plan. One of things that can cause entrepreneurs to become frustrated with their business is them not have a clear plan for success. What do your day to day operations need to look like? How are you marketing your business? What are your expenses looking like? What's your social media strategy? When you are just out here winging it in your business, I can pretty much guarantee that you'll eventually feel overwhelmed, frustrated, and you may even get to the point that you want to quit. Sit down and map out a clear plan and implementation strategies that you can execute.

What have you been doing to keep your sanity as we going through this pandemic? Let me know in the comments below. Also, click here to learn how we can work together.


<![CDATA[How to Quickly Build Your Audience on Social Media]]>https://www.iamnitaj.com/post/how-to-quickly-build-your-audience-on-social-media60b935d96f306f0015ad3002Wed, 02 Jun 2021 04:00:00 GMTNita J

Want to know the most-asked questions that I get almost on a daily basis? "Nita, how do I get more followers on social media?" "How do I get more likes?" I want to break a few things down as easily as possible and hopefully it helps you to further grow your empire online.

First of all, followers and likes are not what's important! We're made to think that if you have less than 10K followers on Instagram than you're not as good an entrepreneur than you say you are and that you shouldn't get much attention or something. Please get this out of your head! In my opinion, the most important components when building your audience are your story, authenticity, quality content, value, consistency and engagement. These are the things that will actually help you to grow online and get you sales, and you don't have to have a million followers to win.

Your Story: Before you can truly serve your audience, and before they can trust you enough to consistently buy from you or engage with you, they need to KNOW you. You need to get really good at telling your story and sharing what you're passionate about. This helps you to become more relatable to your target audience and it will be a lot easier to have business conversations. I have shared my story so much, that the bulk of my audience is exactly like me. Why? Because these are the individuals that relate to me the most and can feel me on a whole different level.

Authenticity: This is everything. Being truthful and transparent will further help you to connect with others. People can tell when you're not being authentic. Don't get caught up boo!

Quality Content: You could have the most intriguing story in the world and have the capability to impact so many, but if you aren't showing this in the quality of your content, then you are doing yourself and your audience a HUGH disservice. What do I mean by content? Your blog posts, Instagram posts and captions, podcast episodes, emails, freebies, products, etc. Basically anything that you are putting out there to showcase who you are and what it is that you do. Your amazing message will get lost in lame overly recycles meme, blurry photos, surveillance camera-esque videos and incorrect spelling. Be careful! Let the quality of your content reflect your brand and how dope you are.

Value: So now that you have your authentic story and quality content ready to go, it all MUST be value packed! This is extremely important. Is your content helping others? Is it getting your audience excited about your brand? Is it aligned with what you are hoping to accomplish? Be sure that everything that you put out is something that your audience will find useful. Otherwise, they'll start to feel like "why am I even following this chick? *clicks unfollow*"

Consistency: The quickest way to NOT grow your audience online is to not post consistently. Your job is to keep your audience hype and engaged, and that won't really happen if you're posting once or twice a week, especially with these dumb algorithms on these platforms nowadays (by the way, posting more helps you to get seen more, despite the algorithms.) I encourage you to post SOMETHING at least once a day. If you don't have enough content to do that, repost and repurpose things until you do.

Engagement: Now that we have all of those components in place, let's get some engagement going! This means actually interacting with the people who are showing interest in what you're offering. I see it all the time - folks post things and then disappear online for days, missing out on comments and such. These are definitely missed opportunities. Reply to comments, like posts of others, follow others, support others, etc. In my experience, I get more love if I show love, which I have absolutely no problem with because I LOVE chatting with my followers. And again, the more engagement there is, the more you can beat algorithms and be seen and noticed more.

Let's do more to reach more people, build big brands and bigger audiences. What are your questions about building your digital audience? Leave them in the comments below. Don't forget to click here to learn how we can work together.

Be sure to connect with me on Instagram, Facebook, Twitter & YouTube.


<![CDATA[5 Things to Consider When Choosing a Direct Sales Company]]>https://www.iamnitaj.com/post/5-things-to-consider-when-choosing-a-direct-sales-company60b93f07d82c400015780607Wed, 02 Jun 2021 04:00:00 GMTNita J

As I'm sure you already know, it's so important to have multiple streams of income; especially in these crazy times. Each day, more and more people are starting to realize the amazing benefits and income potential that comes with the direct sales or network marketing industry. I want to share 5 important factors that I think you should consider when choosing a direct sales company to partner with.

  • Products - In order to be successful in this industry, products (and your love for them) is super important. The more excitement there is around your products, the more customers and team members you will attract. When you are looking to join a direct sales company, make sure that the products are easily marketable for you. Become a customer first if you have to. Try them out and see if you like them.
  • Company/Culture - It's important to know what a company stands for. What kind of culture has been created? Remember, you are going to have your name and brand aligned with this company, so be sure that their culture is something that you could be proud to be a part of.
  • Leadership - One thing that can be a little discouraging in the direct sales industry is leadership. Sometimes, people will sign up just about anyone but won't help them to have success and let's them go at it on their own. This creates confusion and pushes people away from the direct sales industry altogether. Join someone who you would really work with and that really takes pride in helping others. Before signing up, let your new sponsor know how important this is to you.
  • Timing - This is everything when it comes to opportunity. The truth is: there will never be a perfect time to start a business; even in direct sales/network marketing. So if you're doubting getting starting and waiting for "the right time"..STOP! Start anyway, and learn as you go. You can even make money without having all the answers.
  • Compensation - Know the compensation plan! This is imperative if you want to actually make money in your business. Know what needs to be done to achieve your income goals. You'll also want to understand your compensation plan so that you can help future team members to understand it and have success.

I would love to share more information about what I've been up to. Click here to learn more.


<![CDATA[How To Build a Dope Personal Brand]]>https://www.iamnitaj.com/post/how-to-build-a-dope-personal-brand60b94132c600dd00168dde99Wed, 02 Jun 2021 04:00:00 GMTNita J

In this episode, I'm sharing some important tips for building a solid personal brand.

Get my Brand Status Workbook here: http://www.iamnitaj.com/personal-brand-workbook

Click here to listen to previous podcast episodes.

Learn how we can work together by clicking here.